Creativity

Why Is Cascadian Farm 'Flower Bombing' California?

Gorgeously Filmed Stunt Is an Attempt to Boost the Area's Bee Population

Published on Oct 14, 2014

Editor's Pick

In this uplifting short film from Minneapolis agency Solve, organic food brand Cascadian Farm helps an agricultural community dependent on bees by "flower bombing" the area with thousands of colorful wildflower seed balls. It shows how the company employed a crop duster to spread the seeds throughout Yolo County, California, with the aim of boosting its bee population. The stunt is all gorgeously captured on film by director Kyle Ruddick, through L.A.-based production company Helo, and set to music from Sigur Rós.

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About

Credits

Date
Oct 14, 2014
Agency:
Solve Minneapolis
Client:
Cascadian Farm
Creative Director:
Hans Hansen
Creative Director:
Eric Sorensen
Senior Writer:
Janelle Erickson
Account Director:
Andrew Pautz
Senior Art Director:
Chelsea Klevesahl
Production Company:
HeLo
Director:
Kyle Ruddick
Executive Producer:
Justin Moore-Lewy
Managing Director:
Brendan Kiernan
Producer:
Tracey Karka
Director of Photography:
Ian Rigby
Post-Production Company:
One Day on Earth

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