Mother London Turns Cheese Into High Art For Castello

Sculpture Of Furniture And Food Illustrates The Cheese's 'Balance' Of Flavors

Published on Mar 05, 2014

Editor's Pick

With this spot for U.K. brand Castello, Mother London brings an unusually artistic touch to cheese advertising. To illustrate the idea of "balance" (Castello is a cross between a Brie and a Blue Cheese), the agency, together with directors Lernert and Sander at Blinkink, created a preariously balanced "sculpture" of furniture, wine and food, at the top of which we see a cheese board. Outdoor ads will take the idea further with a series of sculptures photographed by Carl Kleiner. What we want to know: could balancing things on top of other things become advertising's new Rube Goldberg machine?

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Mar 05, 2014
Mother London

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