Mother London Turns Cheese Into High Art For Castello

Sculpture Of Furniture And Food Illustrates The Cheese's 'Balance' Of Flavors

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With this spot for U.K. brand Castello, Mother London brings an unusually artistic touch to cheese advertising. To illustrate the idea of "balance" (Castello is a cross between a Brie and a Blue Cheese), the agency, together with directors Lernert and Sander at Blinkink, created a preariously balanced "sculpture" of furniture, wine and food, at the top of which we see a cheese board. Outdoor ads will take the idea further with a series of sculptures photographed by Carl Kleiner. What we want to know: could balancing things on top of other things become advertising's new Rube Goldberg machine?

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Mar 05, 2014
Mother London
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