To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Mother London Turns Cheese Into High Art For Castello

Sculpture Of Furniture And Food Illustrates The Cheese's 'Balance' Of Flavors

Editor's Pick

With this spot for U.K. brand Castello, Mother London brings an unusually artistic touch to cheese advertising. To illustrate the idea of "balance" (Castello is a cross between a Brie and a Blue Cheese), the agency, together with directors Lernert and Sander at Blinkink, created a preariously balanced "sculpture" of furniture, wine and food, at the top of which we see a cheese board. Outdoor ads will take the idea further with a series of sculptures photographed by Carl Kleiner. What we want to know: could balancing things on top of other things become advertising's new Rube Goldberg machine?

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 05, 2014
Agency:
Mother London
Client:
Castello
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age