Creativity

You Can Eat the Artworks in This Totally Cheesy Museum

Castello Recreates Famous Paintings Featuring Cheese at New York's Grand Central Station

Published on Sep 11, 2014

Editor's Pick

Visitors to New York's Grand Central Station were recently greeted by a pop-up museum with a difference: The artworks were edible. Danish cheese brand Castello's "Eat the Art" installation featured six three-dimensional representations of famous still-life paintings that have cheese in them, from artists including Raphaelle Peale and Antoine Vollon. While browsing the artworks, people could sample the product.

Belgian agency Duval Guillaume (which is known for stunts like billboards made of wrapping paper) masterminded the event, which was visited by more than 500,000 people on June 26 and 27 (the video seen here was just completed in preparation for entering awards competitions). To see more about the individual recreated paintings, take a look at Castello's website.

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About

Credits

Date
Sep 11, 2014
Agency:
Duval Guillaume
Client:
Castello

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