Creativity

Scan This Interactive Kids' Wallpaper to Find a Bedtime Story

Castorama's 'Magic Wallpaper' Lets You Combine Different Characters

By Alexandra Jardine. Published on May 30, 2017

Editor's Pick

French home improvement retailer Castorama has come up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.

"Magic Wallpaper," designed by TBWA/Paris, features 10 different characters conceived and designed by the agency. Each of the printed characters is a digital marker, and when you scan it with a tablet or smartphone you can download a story about the character. To make things even more interesting, you can scan two different characters and combine them to get a whole new story.

The Magic Wallpaper app comes with two reading modes: an audio version with the voice of a storyteller, as well as a text mode with sound effects available by clicking on certain words. Each story lasts about five minutes.

The app can work in airplane mode in order to limit the exposure to waves, while a night mode with fainter luminosity is also available.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
May 30, 2017
Advertising Manager:
Guillaume Dumarché
Agency:
TBWA/Paris
Client:
Castorama
Advertising Manager:
Claire Lefèvre
Agency:
Castorama
Advertising Manager:
Marion Parent
Advertising Manager:
Anne Vincent
Advertising Manager:
Marc Fraissinet
Advertising Manager:
François-Xavier Parison
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Faustin Claverie
Copywriter:
Fabien Duval
Copywriter:
Glen Troadec
Artistic Director:
Fabien Gille
Artistic Director:
Nicolas Barrès
Illustrator:
Paul Reyrolle
Illustrator:
Jeremy Armand
Illustrator:
Fabien Gille
Illustrator:
Romain Belleville
Illustrator:
Benjamin Marchal
Digital Creation:
DANParis
Digital Creation:
Philippe Simonet
Digital Creation:
Guilhem Vacher
Digital Creation:
Ivan Zindovic
Digital Creation:
Julie Laroussinie
Art Director:
Mélany Caulet
Copywriter:
Charline Dantigny
Lead Motion Design:
Christophe Courty
Lead UX Designer:
Yann Lupion
App Developer:
Kamal Zitouni
Production:
TBWA/ELSE
Production:
Maxime Boiron
Production:
Cathy Pericone
Sound Director:
Fabrice Pouvreau

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.