Home Gallery Video Castrol Ichi-Go Standing Up Castrol: Ichi-Go Standing Up How to make a 200km per hour kick. Published on Mar 03, 2010 Editor's Pick FIFA World Cup interest has been waning in Japan over the last 16 years—not good news for Castrol, which became one of the event's official sponsors last year. So Ogilvy Japan, armed with zero media budget, came up with this idea to rekindle the country's interest in soccer and get Castrol some attention by creating a motorized kicking machine powered by a massive engine. Castrol and the agency challenged themselves to create Castrol Ichi-Go, or Number One, a machine that would be able to make a free kick exceeding 200 kilometers per hour. The process of making Ichi-go, and its various failures and successes, was documented online. The machine's completion drew worldwide media attention, and as World Cup approaches, Castrol has been receiving requests for Ichi-Go to appear at various events. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMar 03, 2010Agency:Ogilvy Action Japan K.K. Client:CastrolCreative Director:Akihito AbeCopywriter:Satoko TakadaArt Director:Kaori MochizukiPlanner:Nobuhisa IshizukaProducer:Natsuko ShimizuDesigner:Atsushi HashimotoFlash Developer:Kazuki NakataProgrammer:Tadakazu OdaSound Designer:Shojiro NakaokaProduction:YamaProduction:Kaibutsu CategoryStuntViral Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Castrol: FIFA World Cup Ichigo (5) Ogilvy Action Japan K.K. Castrol: World Cup Ichi-Go Ogilvy Action Japan K.K. Castrol: FIFA World Cup Ichigo (4) Ogilvy Action Japan K.K.