CaT 2009: Storytelling Throwdown
Is technology changing brand storytelling?
Mike Hoefflinger, director of monetization product marketing, Facebook, Ben Palmer, co-founder, CEO, The Barbarian Group, Allesandra Lariu, SVP, digital group creative director, McCann Erickson, John Mayo-Smith, EVP, chief technology officer, R/GA, Kevin Slavin, managing director and co-founder, Area/Code and Creativity editor Teressa Iezzi gather to hash out how we will forge digital lore.
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