Creativity

Caterpillar's Latest Stunt Hits the China Shop

Mini Excavator Not a 'Bull' from Looks of Brand's Latest Video

Published on May 27, 2014

Editor's Pick

Today, construction vehicle manufacturer Caterpillar debuted the latest stunt via Ogilvy New York demonstrating the maneuverability of its products. It shows the brand's 301.7 Mini Excavator excavator making its way through a pristeen China shop, driven by a heavy equipment operator. The room is packed with $40,000 worth of delicate goods, yet not a thing is damaged as the excavator performs intricate tasks, like stacking a wine goblet atop a shimmering construction of other glasses.

See how the film was made in the Behind the Scenes video.

This is the most recent in an ongoing series of fun demo films,which have also included Telehandlers and Excavators playing a giant game of Jenga.

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About

Credits

Date
May 27, 2014
Agency:
Ogilvy & Mather
Client:
Caterpillar
Creative:
Todd Goodale
Creative:
Chris Curry
Creative:
Jerry Dugan
Chief Creative Officer:
Steve Simpson
Chief Creative Officer:
Calle Sjoenell
Chief Creative Officer:
Alfonso Marian
Director:
Brandon LaGanke
Planning:
Bryan Smith
Planning:
Liz Sparkman
Chief Production Officer:
Matt Bonin
Creative:
Jim Jones
Editor:
Dana Anderson
Editor:
Benjamin Brodbeck
DP:
Scott Moye
Executive Producer:
J. Archie Lyons
Producer:
Jim Kelton
Producer:
Gene Doubleday
Associate Producer:
Jerry Pece

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