Creativity

Caterpillar Machines Play Jenga With 600-Pound Wooden Blocks

Ogilvy Does a 'Built for It' Trial

Published on Apr 17, 2014

Editor's Pick

Caterpillar mixes up product demo with fun in a new "Built for It" trial, part of an ongoing campaign via Ogilvy that shows off how strong Cat machines are. The newest film is "Stack," where five machines, including Telehandlers and Excavators, play Jenga with stacks of wooden blocks, each of which weigh 600 pounds. The object of the game is to move and reposition stakcs of 27 one at a time, without toppling over. See a making of here.

The effort is another great example of great B-to-B creativity, reminicent of the Volvo's "Live Test Series" that show off the precision, stability and capabilities of Volvo Trucks in interesting ways, like showing Van Damme doing the splits on two backwards-moving vehicles, letting a hamster steer a truck, or dangling the vehicle (and the company president) via its hook above Gothenburg Harbor.

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About

Credits

Date
Apr 17, 2014
Agency:
Ogilvy & Mather
Client:
Caterpillar
Creative:
Chris Curry
Creative:
Jerry Dugan
Creative:
Todd Goodale
Chief Creative Officer:
Steve Simpson
Chief Creative Officer:
Calle Sjoenell
Chief Creative Officer:
Alfonso Marian
Director:
Brandon LaGanke
Planning:
Bryan Smith
Planning:
Liz Sparkman
Chief Production Officer:
Matt Bonin
Creative (Caterpillar):
Jim Jones
Editor (Caterpillar):
Dana Anderson
Editor (Caterpillar):
Benjamin Brodbeck
DP (Caterpillar):
Scott Moye
Exec. Producer (Caterpillar):
J. Archie Lyons
Producer (Caterpillar):
Jim Kelton
Producer (Caterpillar):
Gene Doubleday
Assoc. Producer (Caterpillar):
Jerry Pece

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