Creativity

Caterpillar Powers 8,000 Chinese Lanterns in Visually Stunning Film

Viral Video is Fifth Ad in "Built for It" B2B Campaign

Published on Feb 24, 2015

Editor's Pick

Heavy equipment maker Caterpillar shows how one of its generators can power more than 8,000 lanterns in a remote Chinese village in this visually stunning film. Created out of Ogilvy & Mather New York, "Lantern Festival" is the fifth video in Caterpillar's "Built for It Trials" campaign, which launched last year, and aims to show how Caterpillar equipment can take on big jobs with precision and high performance. It is launching in the U.S., China, Russia, Brazil, Indonesia and other countries.

Read more about the campaign over at AdAge.com

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About

Credits

Date
Feb 24, 2015
Agency:
Ogilvy & Mather New York
Chief Creative Officer:
Steve Simpson
Client:
Caterpillar
Chief Creative Officer:
Chris Garbutt
Creative Director:
J. Archie Lyons
Group Creative Director:
Jerry Dugan
Group Creative Director:
Chris Curry
Creative:
Emily Clark
Creative:
Gavin Breyer
Creative:
David Marino
Creative:
Todd Goodale
Account:
Kurt Lundberg
Account:
Kate Prescott
Account:
Bret Emerson
Planning:
Bryan Smith
Planning:
Liz Sparkman
Chief Production Officer:
Matt Bonin
Producer:
Damon Webster
Producer:
Jim Kelton
Director:
Brandon LaGanke
Executive Producer:
Joanne Golden
Line Producer:
Daniel Lubell
DP:
Paul McCarthy
Executive Producer:
Jay Cagide
Post Producer:
Laura Shackelford
Editor:
Drew Palazzo
Sound Engineer:
Ken Meyer
Music Supervisor:
Chris Mazur
Color/On-Line:
Method/Co3
Assistant Editor:
Wes Latta
Assistant Editor:
Andrea Podaski

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