Creativity

Cathay Pacific: Open Your Eyes in Japan

Japan has it all

Published on Mar 02, 2011

Editor's Pick

Cathay Pacific commissioned Hong Kong-based visual artist Benny Luk to create a series of digital artworks in a 'tattoo/make-up' crossover that could then be layered over photography.

Fusing contemporary and traditional Asian influences, five different themes show no matter what you're looking for, you'll find it in Japan. Print, outdoor, online and point of sale executions promote Cathay's new flexible tickets to Japanese destinations.

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About

Credits

Date
Mar 02, 2011
Agency:
McCann Worldgroup
Client:
Cathay Pacific
Executive Creative Director:
Thierry Halbroth
Associate Creative Director:
Anita Ng
Art Director:
Agnes Lee
Copywriter:
Don Ellis
Photography:
Connie Hong @ Ki Workshop
Illustration:
Benny Luk @ HATCH.HK
Retouching:
Bon Leung Limited
Multimedia Designer:
Cyrus Li

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