Creativity

Sneaky Cheese Lovers Will Relate to This Ad

Campaign by Cathedral City Also Includes an App for Cheese Lovers

By Alexandra Jardine. Published on Jun 08, 2016

Editor's Pick

A new ad from U.K. cheese brand Cathedral City, which sets out the unspoken "rules of cheese," will strike a chord with anyone who has a sneaky love of the yellow stuff.

They include: swiping the last bit of cheese that's too small to grate, watching bubbling cheese under a grill, eating the crispy bit of a lasagna before it's served to the family and surreptitiously returning to the cheese board at a party.

There's no doubt that cheese lovers will have guiltily experienced at least one of these moments, humorously documented here in a spot directed by Outsider's Chris Balmond for Grey London. The tagline is: "Love Cheese? Welcome to the Club."

The campaign by the Dairy Crest-owned brand also includes the launch of a Facebook app for cheese lovers. You can immortalize your face in a grilled cheese image, or take a quiz about your cheese habits to win a year's supply of Cathedral City Mature Cheddar.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 08, 2016
Agency:
Grey London
Client:
Cathedral City
Creative Director:
Darren O'Beirne
Creative Director:
Neil McGuirk
Creative:
Phil Clarke
Creative:
Rupert Jordan
Agency Producer:
Emma Fasson
Assistant Producer:
Elaine Coyle
App Producer:
Peter McKenzie-Jones
Creative Producer:
Martin McGinn
Planner:
Fiona Keyte
Planner:
George White
Planner:
Emily McDonald
Business Director:
Geraldine Gaillemin
Account Director:
Kate Ilott
Account Manager:
Vitalia Floris
Media Agency:
UM
Media Planner:
Shara Hikmet
PR Agency:
Haygarth
Shopper Agency:
Haygarth
Production Company:
Outsider
Director:
Chris Balmond
Editor:
Tim Hardy
Producer:
Paul McPadden
Director of Photography:
Jean Noel Mustonen
Post Production:
Jam Films
Audio Post Production:
Wave

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.