Mother New York is behind the first ever brand campaign for Crate & Barrel home decor chain CB2. The campaign will create the first-ever apartment, designed in real-time, via the social network that was pretty much made for this type of endeavor: Pinterest.
The agency tapped five interior designers and Pinterest users to design the interiors of a room within the New York City apartment. They are: Athena Calderone (EyeSwoon), Ross Cassidy (Bravo's "Million Dollar Decorators"), Caitlin Flemming (Sacramento Street), Justina Blakeney and Daniel Bear Hunley.
Each gets one day to tap into his or her Pinterest base, who will help select the stuff that goes into the apartment, in real-time. Starting Wednesday May 7, you can help design the place, and get a chance to win your own dream room.