CBS: To the Max

This interactive video-in-print insert promoting CBS's fall lineup will appear in the September 18 issues of L.A. and N.Y. editions of Entertainment Weekly.

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CBS has teamed with Entertainment Weekly and Pepsi Max to showcase its fall lineup in an in-print video player that uses technology developed by Americhip. Once the insert is opened, an intro video plays instructing readers to press one of four buttons to preview CBS shows like How I Met Your Mother and Two and a Half Men, or watch a Pepsi Max commercial.

Read more about the CBS video-in-print ad in Brian Steinberg's piece for Ad Age.
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Aug 20, 2009
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