Creativity

These Charming Ads Celebrate Two-Dad Families on Father's Day

Spots From Canadian Centre for Diversity and Inclusion Feature Some Creative Kids

By Alexandra Jardine. Published on Jun 16, 2016

Editor's Pick

Thoughtful kids find creative ways to make Father's Day gifts for both their dads in these simple but charming ads from the Canadian Centre for Diversity and Inclusion (CCDI). The campaign, by Rethink Toronto, includes spots that show children dividing one cologne bottle into two gifts, adding a simple "s" to a "Best Dad" mug, and photocopying a hand-made Father's Day card.

CCDI Founder and CEO, Michael Bach, said in a statement: "We cannot ignore the senselessly tragic homophobic and transphobic attack in Orlando, just as we cannot ignore the daily violence faced by LGBT+ people around the world. However, we also cannot respond to hate with hate. As Father's Day approaches, it's never been more important that we do everything we can to spread love; to remind ourselves of the simple pleasure a child finds in celebrating their father -- even more so when they have two."

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Credits

Date
Jun 16, 2016
Agency:
Rethink Communications Toronto
Client:
CCDI
Creative Director:
Aaron Starkman
Art Director:
Jake Bundock
Writer:
Andrew Chhour
Broadcast Producer:
Cat Dumas
Account Manager:
Haley Kriksic
Account Director:
Haley Kriksic
Account Manager:
Caleb Goodman
Account Director:
Caleb Goodman
Content Strategist:
Leah Gregg
Production House:
Spy
Director:
Tamir Moscovici
Cinematographer:
Stuart Campbell
Executive Producer/President:
Carlo Trulli

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