Creativity

CDF: Be Careful What You Cut - Pregnant

Don't cut them out.

Published on Jul 27, 2012

Editor's Pick

Fallon Minneapolis and CDF (Children's Defense Fund) mark their 25-year-long partnership with this new campaign, "Be Careful What You Cut," which powerfully illustrates the potential repercussions of cutting funds with a simple series of images. Each ad superimposes the cut-out face of a child onto the body of his or her potential future self--in a down and out situation--the point being, to show that there are better ways to cut budget than from national and local child advoate programs. The campaign also includes a website, where visitors can encourage their local publications to run the ads, and where they can use their own childhood photos to support the cause on Facebook.

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About

Credits

Date
Jul 27, 2012
Agency:
Fallon Minneapolis
Client:
CDF

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