CDW: Client Golf Premise Setter

Barkley plays bad golf.

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Technology solutions provider CDW teams up with Charles Barkley for the latest execution of its punny "People Who Get IT" campaign. In "Client Golf," Ogilvy & Mather Chicago, who worked on the campaign, focus on the practice of doing business while on the golf course.

Barkley plays an IT employee (with minimal lines) at a fictitious company, Gordon & Taylor, where he engages in the age old art of sucking at golf to win more business.

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Oct 22, 2012
Ogilvy & Mather Chicago
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