Creativity

Cedra: Get Your Drug On

Taking a slight jab at the often mind-boggling pharmaceutical ads, Austin, TX agency Door Number 3 is promoting medical research firm Cedra by letting you create your own fake pharma drug to advertise. &

Published on Jun 16, 2008

Editor's Pick

Taking a slight jab at the often mind-boggling pharmaceutical ads, Austin, TX agency Door Number 3 is promoting medical research firm Cedra by letting you create your own fake pharma drug to advertise.

As muzak plays in the background, along with random voices that are seemingly coming from a hospital, the site invites visitors to go through a five-step process to create their drug. Choose from a pill, ointment or drops, then select a trio of ailments your drug cures. From there users enter a series of Mad Libs-styled terms and voila, your new print ad is ready.

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About

Credits

Date
Jun 16, 2008
Client:
Cedra
Agency:
Door Number 3
Creative Director:
Prentice Howe
Art Director:
Taylor Harkey
Copywriter:
Phil Davies
Interactive:
WeLikeSmall
Programmer:
Mike Kern
Programmer:
Paul Solomon

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