Creativity

Celebrations: Gymnastics

Schadenfreude means candy

Published on Apr 11, 2011

Editor's Pick

It's all about delighting in the misfortunes of others in this print campaign for Mars' Celebrations brand - designed to demonstrate that celebratory candies aren't just for festive occasions.

Two gymnasts secretly celebrate another's fall; parents wave their son off to college with secret glee and schoolkids delight in an accident that means they can't ride the schoolbus.

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About

Credits

Date
Apr 11, 2011
Agency:
CLM BBDO Paris
Client:
Celebrations

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