To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Celebrations: Gymnastics

Schadenfreude means candy

Editor's Pick

It's all about delighting in the misfortunes of others in this print campaign for Mars' Celebrations brand - designed to demonstrate that celebratory candies aren't just for festive occasions.

Two gymnasts secretly celebrate another's fall; parents wave their son off to college with secret glee and schoolkids delight in an accident that means they can't ride the schoolbus.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 11, 2011
Agency:
CLM BBDO Paris
Client:
Celebrations
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age