In China, verbal abuse towards children can have harrowing and disturbing effects on delinquency and crime among those kids. To combat this, the Center for Psychological Research, Shenyang, has collaborated with Ogilvy Beijing to tell the stories of six juvenile delinquents in the Shenyang Detention Center, who were called scarring names by parents and guardians and are now in detention for crimes like murder and assault.
Working with artist Yong Xie, the agency used the words these kids were called and turned them into pieces of nickel-plated steel. The pieces can be reassembled to create weapons -- shapes of guns and knives -- to show how words do, literally, become weapons. These were showcased at an exhibition in a shopping center in Shenyang. Via a special site where visitors could watch films and explore the backstories, a hotline was also set up where people could call in to talk about abuse.