Centraal Beheer: Live Accidents (2)

More fun than sticking your face in a hole.

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Editor's Pick

For Centraal Beheer's "Just Call Us" campaign, DDB Amsterdam placed staged "accidents" throughout the city. Passersby could step into these accidents, take pictures, and then upload them to the Just Call Us website. Users then voted on the best photos, and those that got the most votes were used in the outdoor poster component of the campaign.

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About

Credits
Date
Feb 11, 2010
Agency:
DDB Amsterdam
Art Director:
Robert Van der Lans
Client:
Centraal Beheer
Art Director:
Dennis Baars
Copywriter:
Ruben Sonneveld
Copywriter:
Erik Falke
Illustrator:
Joris Blomjous
Photographer:
Mark Groen
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