Creativity

Centraal Beheer: Live Accidents (4)

More fun than sticking your face in a hole.

Published on Feb 11, 2010

Editor's Pick

For Centraal Beheer's "Just Call Us" campaign, DDB Amsterdam placed staged "accidents" throughout the city. Passersby could step into these accidents, take pictures, and then upload them to the Just Call Us website. Users then voted on the best photos, and those that got the most votes were used in the outdoor poster component of the campaign.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 11, 2010
Agency:
DDB Amsterdam
Art Director:
Robert Van der Lans
Client:
Centraal Beheer
Art Director:
Dennis Baars
Copywriter:
Ruben Sonneveld
Copywriter:
Erik Falke
Illustrator:
Joris Blomjous
Photographer:
Mark Groen

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.