Creativity

Central Institute of Technology: It's a Snap

Why isn't all college advertising like this?

Published on Feb 22, 2012

Editor's Pick

Aussie comedy/directing duo Henry Inglis and Aaron McCann are behind the most compelling college recruitment video ever, "It's a Snap," for Australia's Central Institute of Technology. In the two-minute online film, which has gone viral since its launch a week ago, the duo teleports across the campus--fueled by a simple "snap" from McCann. In the process, they show show off the school's various offerings in a delightful, non-preachy way while the story takes a turn for the deliciously dark.

According to the Australian online pubTheWest.Au.Com, the pair are grads of the school and created the film to pay the university back for its investment in their web series, Henry & Aaron's 7 Steps to Superstardom.

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About

Credits

Date
Feb 22, 2012
Client:
Central Institute of Technology
Creative:
Aaron McCann
Creative:
Henry Inglis
Director:
Henry Inglis
Director:
Aaron McCann

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