Central Institute of Technology: It's a Snap

Why isn't all college advertising like this?

Published on Feb 22, 2012

Editor's Pick

Aussie comedy/directing duo Henry Inglis and Aaron McCann are behind the most compelling college recruitment video ever, "It's a Snap," for Australia's Central Institute of Technology. In the two-minute online film, which has gone viral since its launch a week ago, the duo teleports across the campus--fueled by a simple "snap" from McCann. In the process, they show show off the school's various offerings in a delightful, non-preachy way while the story takes a turn for the deliciously dark.

According to the Australian online pubTheWest.Au.Com, the pair are grads of the school and created the film to pay the university back for its investment in their web series, Henry & Aaron's 7 Steps to Superstardom.

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Feb 22, 2012
Central Institute of Technology
Aaron McCann
Henry Inglis
Henry Inglis
Aaron McCann

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