How Would New Yorkers Propose Without Central Park?

Central Park Conservancy Campaign Illustrates the Importance of Donors and Volunteers

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Central Park Conservancy is celebrating its 35th anniversary with a campaign showing what would happen without the organization that provides 75% of Central Park's funding. And it's not pretty.

The spots, created pro bono by McGarryBowen, provide a funny but frightening take on the importance of donors and volunteers. "Proposal," seen here, shows what happens when a man proposes in a dirty city bathroom instead of, say, next to a beautiful fountain in Central Park, while "Birdwatch" imagines a group of bird-lovers spotting a dirty tennis ball in a dilapidated lot. Both new ads, which will launch at the Central Park Conservancy Film festival today (August 25), use the tagline "Powered By You," and are accompanied by a series of outdoor banners.

The ads are part of an effort to engage a younger audience and bring attention to the runners, parents and volunteers who help the park run.

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Aug 24, 2015
McGarryBowen New York
Central Park Conservancy
Managing Director:
John O'Brien
Account Supervisor:
Jon Wilhelmsen
Assistant Account Executive:
Katie Coe
Chief Creative Officer:
Mark Koelfgen
Group Creative Director:
Craig Cimmino
Creative Director, Copy:
Malaika Danovitz
Associate Creative Director, Art:
Jody Zorn
Associate Creative Director, Copy:
Jessica Zalaznick
Associate Creative Director, Art:
Jessica Terlizzi
Senior Art Director:
Erik Jansen
Senior Producer:
Dan Fried
Xiaomi Qu
Managing Director, Global Music Production:
Jerry Krenach
Assistant Music Producer:
Stephen Stallings
Production/Editorial Company:
Executive Producer:
Megan Kelly
Line Producer:
Trevor Herrick
Post Producer:
Daniel Powell
Jason Yantz
Vlad Kucherov
Audio Production Company:
Sonic Union
Studio Manager:
Justine Cortale
Mix Engineer:
Rob McIver
Yessian Music

See more credits

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