Creativity

How Would New Yorkers Propose Without Central Park?

Central Park Conservancy Campaign Illustrates the Importance of Donors and Volunteers

By Felicia Greiff. Published on Aug 24, 2015

Editor's Pick

Central Park Conservancy is celebrating its 35th anniversary with a campaign showing what would happen without the organization that provides 75% of Central Park's funding. And it's not pretty.

The spots, created pro bono by McGarryBowen, provide a funny but frightening take on the importance of donors and volunteers. "Proposal," seen here, shows what happens when a man proposes in a dirty city bathroom instead of, say, next to a beautiful fountain in Central Park, while "Birdwatch" imagines a group of bird-lovers spotting a dirty tennis ball in a dilapidated lot. Both new ads, which will launch at the Central Park Conservancy Film festival today (August 25), use the tagline "Powered By You," and are accompanied by a series of outdoor banners.

The ads are part of an effort to engage a younger audience and bring attention to the runners, parents and volunteers who help the park run.

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About

Credits

Date
Aug 24, 2015
Agency:
McGarryBowen New York
Client:
Central Park Conservancy
Managing Director:
John O'Brien
Account Supervisor:
Jon Wilhelmsen
Assistant Account Executive:
Katie Coe
Chief Creative Officer:
Mark Koelfgen
Group Creative Director:
Craig Cimmino
Creative Director, Copy:
Malaika Danovitz
Associate Creative Director, Art:
Jody Zorn
Associate Creative Director, Copy:
Jessica Zalaznick
Associate Creative Director, Art:
Jessica Terlizzi
Senior Art Director:
Erik Jansen
Senior Producer:
Dan Fried
Producer:
Xiaomi Qu
Managing Director, Global Music Production:
Jerry Krenach
Assistant Music Producer:
Stephen Stallings
Production/Editorial Company:
Click3X
Executive Producer:
Megan Kelly
Line Producer:
Trevor Herrick
Post Producer:
Hayley
Director:
Daniel Powell
Editor:
Jason Yantz
Colorist:
Vlad Kucherov
Audio Production Company:
Sonic Union
Studio Manager:
Justine Cortale
Mix Engineer:
Rob McIver
Music:
Yessian Music

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