Creativity

Centrum Pits Old Guys Against Young Ones in Pick Up Game

Eight Vets Challenge Harlem Players

Published on Jun 30, 2014

Editor's Pick

Multivitamin brand Centrum rethinks what it means to age with a new campaign featuring eight seasoned basketball players throwing it down against some young talent in Harlem's Goat Park.

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About

Credits

Date
Jun 30, 2014
Agency:
Leo Burnett Chicago
Agency:
Leo Burnett Chicago
Chief Creative Officer:
Susan Credle
Chief Creative Officer:
Susan Credle
Client:
Centrum
EVP, Executive Creative Director:
Jeanie Caggiano
EVP, Executive Creative Director:
Jeanie Caggiano
VP, Creative Director:
Amanda Butts
VP, Creative Director:
Amanda Butts
SVP Creative Director:
Nuno Ferreira
SVP Creative Director:
Nuno Ferreira
Associate Creative Director:
Dave Derrick
Associate Creative Director:
Dave Derrick
Senior Art Director:
Stephanie Simpson
Senior Art Director:
Stephanie Simpson
Senior Art Director:
Roberto Blanco
Senior Art Director:
Roberto Blanco
Copy Writer:
Javier Valle
Copy Writer:
Javier Valle
Junior Art Director:
Lauren Wetula
Junior Art Director:
Lauren Wetula
Digital Strategist:
Ian Beacraft
Digital Strategist:
Ian Beacraft
Executive Producer:
Juan Woodbury
Executive Producer:
Juan Woodbury
Associate Producer:
Mark Phan
Associate Producer:
Mark Phan
Production Company:
Greenpoint Pictures
Production Company:
Greenpoint Pictures
Director:
Michael Kuhn
Director:
Michael Kuhn
Director:
Niles Roth
Director:
Niles Roth
Executive Producer:
Tatiana Rudzinski
Executive Producer:
Tatiana Rudzinski
Producer:
JP Bouchard
Producer:
JP Bouchard
VFX/SPX/Editorial:
Utopic
VFX/SPX/Editorial:
Utopic
Editor:
Tim Kloehn
Editor:
Tim Kloehn
Music Company:
Jira Productions
Music Company:
Jira Productions
Composer:
Dejion Madison
Composer:
Dejion Madison
Director of Photography:
Nate Corbin
Director of Photography:
Nate Corbin

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