Centrum Pits Old Guys Against Young Ones in Pick Up Game

Eight Vets Challenge Harlem Players

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Editor's Pick

Multivitamin brand Centrum rethinks what it means to age with a new campaign featuring eight seasoned basketball players throwing it down against some young talent in Harlem's Goat Park.

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About

Credits
Date
Jun 30, 2014
Agency:
Leo Burnett Chicago
Agency:
Leo Burnett Chicago
Chief Creative Officer:
Susan Credle
Chief Creative Officer:
Susan Credle
Client:
Centrum
EVP, Executive Creative Director:
Jeanie Caggiano
EVP, Executive Creative Director:
Jeanie Caggiano
VP, Creative Director:
Amanda Butts
VP, Creative Director:
Amanda Butts
SVP Creative Director:
Nuno Ferreira
SVP Creative Director:
Nuno Ferreira
Associate Creative Director:
Dave Derrick
Associate Creative Director:
Dave Derrick
Senior Art Director:
Stephanie Simpson
Senior Art Director:
Stephanie Simpson
Senior Art Director:
Roberto Blanco
Senior Art Director:
Roberto Blanco
Copy Writer:
Javier Valle
Copy Writer:
Javier Valle
Junior Art Director:
Lauren Wetula
Junior Art Director:
Lauren Wetula
Digital Strategist:
Ian Beacraft
Digital Strategist:
Ian Beacraft
Executive Producer:
Juan Woodbury
Executive Producer:
Juan Woodbury
Associate Producer:
Mark Phan
Associate Producer:
Mark Phan
Production Company:
Greenpoint Pictures
Production Company:
Greenpoint Pictures
Director:
Michael Kuhn
Director:
Michael Kuhn
Director:
Niles Roth
Director:
Niles Roth
Executive Producer:
Tatiana Rudzinski
Executive Producer:
Tatiana Rudzinski
Producer:
JP Bouchard
Producer:
JP Bouchard
VFX/SPX/Editorial:
Utopic
VFX/SPX/Editorial:
Utopic
Editor:
Tim Kloehn
Editor:
Tim Kloehn
Music Company:
Jira Productions
Music Company:
Jira Productions
Composer:
Dejion Madison
Composer:
Dejion Madison
Director of Photography:
Nate Corbin
Director of Photography:
Nate Corbin

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