Century 21 Takes Over YouTube With Puppy Cam

RTO+P Effort Coincides With Start of Spring Buying Season

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Century 21 follows up drone delivery with something much cuter: Puppies. Taking a cue from the uber-successful puppy cams that are all over the Internet, the brand is working with agencies Red Tettemer O'Connell & Partners and Mullen for a YouTube takeover featuring eight videos of adorable pups playing, sleeping and just being cute.

The cam, which is accessible on YouTube's homepage, is up today, Mar. 27, because the brand found that more consumers searched for new homes on Google this day last year than another other -- coinciding with the start of the spring home buying season. Alongside the puppy cam is a field for you to enter your zipcode or city and start searching for your new home.

The brand will also post pictures of adorable pups on Reddit, via r/aww.

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About

Credits
Date
Mar 27, 2014
Agency:
Red Tettemer O'Connell & Partners
Client:
Century 21
Agency:
Mullen
Category
Industry
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