Century 21: Slightly Haunted Built-Ins

Specters and Ghouls No Deterrent for Realty Company

Published on

Editor's Pick

In just about two months, Century 21 has become arguably the most entertaining realty brand advertising online and in social media. With agency Mullen, it advertised Walter White's Albuquerque home on Craiglist, invited world leaders to a summit in Sunnyvale and now, the brand joins the growing list of advertisers who are adding a bit of terror to their marketing mix this season with this series of online films. A series of spooky shorts show "found" security footage of different homes after the lights have gone off at night. The films reveal hauntings of various kinds -- whether a gremlin in a toybox, a specter with a shoe fetish or a pet-friendly poltergeist (see them all to the right).

The point is, of course, that even if your house is haunted, Century21 has the chops to sell it.

The entire project was shot in a day at the home of Mullen GCD Tim Cawley, who has a bit of the horror in his bones after working on two scary shorts in the past, Big Day of Fishing and Well-Founded Concerns.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 28, 2013
Century 21
Global Director, Social Media:
Matt Gentile
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Group Creative Director/CW:
Tim Cawley
Global Group Creative Director/Art Director:
Liz Agans
Tim Cawley
Executive Director of Integrated Production:
Liza Near
Director of Broadcast Production:
Zeke Bowman
Vera Everson
Emile Doucette
Emile Doucette
Nick Brecken
Jaime Klein
Social Media Strategy:
Eric Montague
Social Media Strategy:
Anna Sikora
Social Media Strategy:
Molly Galler
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age