Creativity

For Putting Walter White's House on Craigslist, Century 21 is #7 in Our Best of Integrated/Interactive

Mullen makes the most of Breaking Bad finale with social media campaign.

Published on Sep 30, 2013

Editor's Pick

AMC's "Breaking Bad" is over, so what better way to cap off the series than to put a for sale sign on Walter White's Albuquerque home? To pay tribute to the end of the series, Mullen created this faux Craigslist post advertising the science teacher-turned-drug lord's New Mexico pad.

Mullen does the company's social media "and we knew the final episode of Breaking Bad was going to be a huge topic online this week," said Mullen Group Creative Director Tim Cawley. "The writer, Larry Fahey, is a huge fan of the show, and wrote the property description to include many sublte plot details recognizable to the show's viewership." Like, for example a "secret crawl space great fun for kids," and a garage big enough to accommodate a Pontiac Aztek and Chrysler 300. The ad also features a phone number to a Century 21 agent named Carol: 575-208-4399, who praises the caller for appreciating excellence -- just as her company does. For sheer tactical brilliance, this comes in at #7 in our best of integrated/interactive work of 2013.

Read more about the campaign in Behind the Work.

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About

Credits

Date
Sep 30, 2013
Agency:
Mullen
Chief Creative Officer:
Mark Wenneker
Client:
Century 21
Chief Digital Officer:
Stephen Goldblatt
Executive Creative Director:
Dave Weist
Executive Creative Director:
Tim Vaccarino
Group Creative Director:
Tim Cawley
Group Creative Director:
Chris Brady
Copywriter:
Larry Fahey
Art Director:
Tom Francesconi
Producer:
Lauren Leary
Retoucher:
Nick Carter
Art Production:
Tracy Maidment
Art Production:
Jess Manning
Social Media Strategy:
Eric Montague
Social Media Strategy:
Anna Sikora
Social Media Strategy:
Molly Galler
Social Media Strategy:
Elin Boman

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