For Putting Walter White's House on Craigslist, Century 21 is #7 in Our Best of Integrated/Interactive

Mullen makes the most of Breaking Bad finale with social media campaign.

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Editor's Pick

AMC's "Breaking Bad" is over, so what better way to cap off the series than to put a for sale sign on Walter White's Albuquerque home? To pay tribute to the end of the series, Mullen created this faux Craigslist post advertising the science teacher-turned-drug lord's New Mexico pad.

Mullen does the company's social media "and we knew the final episode of Breaking Bad was going to be a huge topic online this week," said Mullen Group Creative Director Tim Cawley. "The writer, Larry Fahey, is a huge fan of the show, and wrote the property description to include many sublte plot details recognizable to the show's viewership." Like, for example a "secret crawl space great fun for kids," and a garage big enough to accommodate a Pontiac Aztek and Chrysler 300. The ad also features a phone number to a Century 21 agent named Carol: 575-208-4399, who praises the caller for appreciating excellence -- just as her company does. For sheer tactical brilliance, this comes in at #7 in our best of integrated/interactive work of 2013.

Read more about the campaign in Behind the Work.

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About

Credits
Date
Sep 30, 2013
Agency:
Mullen
Chief Creative Officer:
Mark Wenneker
Client:
Century 21
Chief Digital Officer:
Stephen Goldblatt
Executive Creative Director:
Dave Weist
Executive Creative Director:
Tim Vaccarino
Group Creative Director:
Tim Cawley
Group Creative Director:
Chris Brady
Copywriter:
Larry Fahey
Art Director:
Tom Francesconi
Producer:
Lauren Leary
Retoucher:
Nick Carter
Art Production:
Tracy Maidment
Art Production:
Jess Manning
Social Media Strategy:
Eric Montague
Social Media Strategy:
Anna Sikora
Social Media Strategy:
Molly Galler
Social Media Strategy:
Elin Boman
Category
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