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Cerveza Salta: Rugbeer

Are you strong enough to tackle this?

Editor's Pick

Targeting rugby fans in the north of Argentina (where the sport is more popular than soccer), local beer brand Cerveza Salta created a vending machine that you had to rugby-tackle to get a drink out of.

Created by Ogilvy & Mather Argentina, the machine was specially developed to only release a beer when a certain amount of force was applied, and boasted other rugby-related features, such as fake 'wet grass’' around it. The machine toured the region, and the beer brand experienced a 25% sales uplift in bars where it was used.

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About

Credits
Date
Jun 11, 2012
Agency:
Ogilvy & Mather Buenos Aires
Client:
Cerveza Salta
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