Creativity

Chairlift: Met Before

Music video adventure of your choosing.

Published on Mar 05, 2012

Editor's Pick

The Choose Your Own Adventure idea comes to music videos in this interactive clip for Chairlift's "Met Before," created out of M ss ng p eces and directed by Jordan Fish. Fish is one half of the band, which also includes lead singer and songwriter Caroline Polachek. In the clip, the pair play research scientists. Viewers can watch them take multiple paths--which include researching deja vu, beekeeping, tracking wildlife in the woods or even finding romance--by simply hitting one of two arrow keys. The options are made possible through video technology from Interlude.fm.

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About

Credits

Date
Mar 05, 2012
Client:
Chairlift
Production Company:
m ss ng p eces
Director:
Jordan Fish

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