Creativity

Champion: Escape

Italian-market print ads and posters for Champion, which combine the work of artist Kurt Wenner and photographer Nadav Kander, are one of the first efforts undertaken by the Publicis Worldwide Creative Board. According to Publicis, the brief was open

Published on Jun 08, 2005

Editor's Pick

Italian-market print ads and posters for Champion, which combine the work of artist Kurt Wenner and photographer Nadav Kander, are one of the first efforts undertaken by the Publicis Worldwide Creative Board. According to Publicis, the brief was opened up to this global group of 17 creative directors, and a number of ideas were presented to the client, with this ultra-artsy "Escape" concept ultimately being developed by the New York office. "The rationale for the work is that every person has a demon they're trying to escape from," according to the agency. "The work encourages people to use their demons as a motivation," the particular demons in question representing "Gluttony" (which leads this showcase), "Conformity" and "Poverty." As for the origins of this unusual mixed-media project, "We first had the idea when we saw Kurt Wenner

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About

Credits

Date
Jun 08, 2005
Retouching:
Actis
Client:
Champion
Executive Creative Director:
David Droga
Executive Creative Director:
Howard Willmott
Executive Creative Director:
Duncan Marshall
Executive Creative Director:
Alasdhair Macgregor
Art Director:
Michael Bond
Copywriter:
Bernard Hunter
Photographer:
Nadav Kander
Street Artist:
Kurt Wenner
Art Buyer:
Maggie Meade
Agency:
Publicis New York

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