Every year, more than 15 million teenagers are targets of bullying, and unfortunately, the rise of social media has led to more instances of bullying online. Partnering with non-profit Champions Against Bullying, Deutsch New York created this haunting PSA that shows teens reading actual posts left on bullied teen's social media sites.
The posts show an outpouring of positive messages and love, but it turns out they were left on the profiles of bullied teens who had committed suicide. The new film aims to get teenagers to realize that if some of this positivity had come earlier, things might have turned out differently. The ad ends with the message "Be Nice. Now."