You'll Want to Stay Up All Night with this New Champs Sports Campaign

Translation Brings Carefree, Youthful Vibe to Sports Retailer in New Series of Spots

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Retailer Champs Sports brings a free-wheeling, youthful vibe to sports marketing in a new series of spots out of Translation. The summer campaign turns traditional summertime frolicking into opportunities for nighttime athletic fun, showing kids partake in glow-in-the-dark football, rooftop pooldives, and middle-of-the-night pick up games. Directed by Pulse Films' Luc Janin, the films portray the fun in a loose, natural style that is just plain fun, and doesn't feel like it's forcing those "good times" down your throat.
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About

Credits
Date
Jul 08, 2014
Agency:
Translation
CEO:
Steve Stoute
Client:
Champs Sports
Chief Creative Officer:
John Norman
President:
Nils Peyron
Director:
Luc Janin
Production Company:
Pulse Films
Executive Creative Director:
Jay Berry
Executive Creative Director:
Marc D'Avignon
Associate Creative Director/Copywriter:
Matt Herman
Associate Creative Director/Art Director:
Jeff Blouin
Art Director:
Brandon Locke
Copywriter:
Daniel Berenson
Junior Art Director:
Allison Bulow
Junior Copywriter:
Jameson Rossi
Director of Content Production:
Miriam Franklin
Producer:
Carole McCarty
Head of Brand Strategy:
Tim Flood
Strategist:
Shon Mogharabi
Music Supervision:
Nick Pacelli
VP Account Director:
Daniel Mize
Account Executive:
Steven Molinari
Assistant Account Executive:
Jackson Brodie
Production Company:
Pulse Films, Los Angeles
Director:
Luc Janin
Director of Photgraphy:
Starr Whitesides
Executive Director:
Kira Carstensen
Line Producer:
Michael Manacop
Editorial Company:
Beast LA
Editor:
David Blackburn
Editor:
Lindsey Nadolski
Post Executive Producer:
Jerry Sukys
Post Executive Producer:
Helena Lee
Post Producer:
Mary Stasilli
Post Producer:
Sheena Wagaman
VFX Company:
Method Studios
VFX Artist:
Jared Pollack
VFX Executive Producer:
Angela Lupo
VFX Producer:
Matt Engel
VFX Company:
The Stable
VFX Artist:
Joe Laffey
Audio Post:
Heard City
Mixer:
Evan Mangiamele
Executive Producer:
Gloria Pitagorsky
Producer:
Katie Flynn
Music:
DJ Snake and Lil Jon

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Category
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