Creativity

Chanel: Interactive Graffiti Installation

Digital graffiti at Chanel

Published on Sep 14, 2010

Editor's Pick

To celebrate the reopening of the Soho Chanel store, design agency Apologue wrapped the store in a "gate of light."

The three-day installation consists of a 10 foot x 150 feet LED canvas featuring Karl Lagerfeld’s urban photography in a generative performance, choreographed by United Visual Artists and two 23-foot digital graffiti walls built by Tangible Interaction. Visitors to the store could draw their own graffiti with modified Chanel paint cans, with contributions captured in a digital archive.

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About

Credits

Date
Sep 14, 2010
Agency:
Apologue
Client:
Chanel
Production Company:
United Visual Artists
Production Company:
Tangible Interaction

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