Confused by Marketing Jargon? This Browser Extension Will Help

Chango's 'Marketing Contradictionary' Will Help You Make Sense out of Lingo

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For those of you who can't get your ahead around the digital ad industry marketing lingo, ad tech firm Chango has created the "Marketing Contradictionary," a Chrome browser extension that will help you make sense out of all that techspeak. The company created it after receiving feedback from marketing professionals in San Francisco and New York about their frustration with all the confusing jargon. It deciphers 500 terms, with more coming. Check out how the Contradictionary translates an old Ad Age article, for example.

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Date
Jul 16, 2014
Client:
Chango
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