Jonathan Glazer Directs Cryptic, Classy Films for Channel 4's Rebrand

New Idents Deconstruct Lambie Nairn's Original Logo

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The U.K.'s Channel 4 has undergone a rebrand that includes a set of classy, beautifully filmed idents shot by Academy Films' director Jonathan Glazer (Under the Skin, Sexy Beast).

The four films, a compliation of which are seen here, will appear at the beginning and ends of ad breaks. While they somewhat baffling in their subject matter, it seems that's deliberate. They are part of a redesign by 4Creative, the broadcaster's in-house creative agency, and creative agency DBLG, that deconstructs the channel's original "4" logo, designed by Lambie Nairn in the 1980s, into nine "blocks."

These are aimed at representing Channel 4's diverse qualities. Chris Bovill and John Allison, joint heads of 4Creative, explained in a statement: "The blocks are free to demonstrate our remit; to be irreverent, innovative, alternative and challenging ... The idents present the blocks as kryptonite-like. They tell the story of their origin and how they have a powerful impact on the world around them. Just as Channel 4 does. It is a story that we shall build on."

Glazer both wrote and directed the four films, with composer Mica Levi, of Micachu and The Shapes, (Under the Skin) composing the music to the idents. All four have a classy, cinematic feel, with subject ranging from a a dazzlng waterfall to a bizarre dance routine, a mysterious quarry scene and a futuristic sequence that includes a microscopic close-up of an insect.

As part of the rebrand, graphic designer Neville Brody created two exclusive typefaces for Channel 4 named Horseferry (for display) and Chadwick (for information). These can be seen as part of the channel's refreshed on-screen graphics as well as its new off-air branding and poster art direction.

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About

Credits
Date
Sep 30, 2015
Agency:
4Creative
Client:
Channel 4
Executive Creative Director:
Chris Bovill
Executive Creative Director:
John Allison
Head of Production:
Clare Brown
Director:
Jonathan Glazer
Production Company:
Academy Films
Creative Director:
Chris Bovill
Creative Director:
John Allison
Creative Director:
Alice Tonge
Creative:
Alice Tonge
Executive Producer:
Shananne Lane
Business Director:
Nik Windsor
Senior Producer:
Louise Oliver
Designer:
Tim Fellowes
Designer:
Aimi Awang
Strategy:
Nik Windsor
Strategy:
Olivia Browne
Strategy:
James Hamilton
Head of Marketing:
James Walker
Group Marketing Manager:
Rosalind Godber
Concept & OSP:
DBLG Studios
Creative Director:
Grant Gilbert
Creative Director:
Steven Qua
Producer:
Natalie Greenwood
Design and Animation:
Jacob Vanderkar
Design and Animation:
Rita Louro
Design and Animation:
Jason G. Wiley
Design and Animation:
Marcel Piekarski
Design and Animation:
Eduardo Escanho
Design and Animation:
Marco Savignano
Design and Animation:
Sam Trimitrimi
OSP Post Production Partner:
The Moving Picture Company
OSP Post Production Partner:
Envy Post Production
OSP Post Production Partner:
TAG
Idents:
A+/Academy Films
Writer and Director:
Jonathan Glazer
Producer:
Simon Cooper
Production Manager:
Bugs Hartley
Director of Photography:
Alex Barber
Production Designer:
Chris Oddy
Editor:
Paul Watts
VFX:
One of Us
Lead Post Supervisor:
Emmanuel Pinchereau
Post Producer:
Leila Nicotera
Special Effects:
Asylum
Shaman Costume Design:
Chris Oddy
Shaman Costume Design:
Kate McConnell
Audio:
Johnnie Burn @Wave
Music Composition:
Mica Levi
Original score performed by:
Orchestrate
Fixer:
Bridget Samuels for Orchestrate
Font:
Brody Associates
Creative Type Director and Designer:
Neville Brody
Type Designer:
Luke Prowse
Project Manager:
Philip Rodgers
Designer:
Jack Lewellyn
Designer:
Chris Nott

See more credits

Category
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