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Modern Dating Can Be A Bitch, Especially If You're a Tortoise

Hilarious spot for Channel 4 explores today's mating rituals

Editor's Pick

What happens when your mate of 100 or so years heads off to the afterlife before you do? You mourn, go on blind dates, party like a rock star and have creepy encounters with sex toys and glory holes--at least in the case of Arthur, the Galapagos turtle, star of a new spot out of 4Creative, the in-house creative arm of British broadcaster Channel 4.

The ad promotes the channel's upcoming "Mating Season" documentary series. It's accompanied by a fun website chronicling Arthur's love life as well as print illustrated by Noma Barr. It was created and directed by John Allison and Chris Bovill, agency vets from Fallon and TBWA London who landed creative director roles at 4Creative last fall.

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About

Credits
Date
May 20, 2013
Agency:
4Creative
Client:
Channel 4
Creative:
Chris Bovill
Creative:
John Allison
Creative:
Molly Manners
Creative:
Alice Tonge
Director:
Chris Bovill
Director:
John Allison
Special Effects:
Asylum
Music:
Paul Hartnol
Category
Latest Creativity News on Ad Age

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