Creativity

Channel 4 Celebrates Risky Programming in Latest Brand Film

Spot by 4Creative is Narrated By Boy With Stammer

Published on May 20, 2014

Editor's Pick

Channel 4 extols the virtues of risk-taking in its programming in this brand film by its in-house team 4Creative. The U.K. broadcaster's "Born Risky" campaign originally began last year with a project in which it used continuity announcers with disabilities, such as Tourette's and cerebral palsy. This film, narrated by Musharaf (a boy with a stammer who appeared on the reality show "Educating Yorkshire") is interspersed with clips from Channel 4's programming (such as "Benefits Street" and "Gogglebox") and explains that the broadcaster is unafraid to push boundaries in its programming.

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About

Credits

Date
May 20, 2014
Agency:
4Creative
Client:
Channel 4
Creative:
Chris Bovill
Creative:
John Allison

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