Channel 4: Check-In to a Plane Crash

No destination planned.

Published on

Editor's Pick

Tonight, a Channel 4 docu-event will send two pilots aboard a Boeing 727 with no destination planned. Instead, the pilots will fly the aircraft over an empty desert, set it to crash land, and parachute themselves away. The resulting crash is a way for scientists and aviation experts to study the plane and what really happens during a crash.

To get viewers into the action, the broadcaster lets you "check in" and choose a seat on the ill-fated flight. After the show airs, viewers can come back to find out how they would have done, and whether they would have survived.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 11, 2012
Channel 4
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age