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'Gay Mountain': Channel 4 Celebrates Homosexual Olympians with Dancing 'Bear'

U.K. Broadcaster Uses a Portly, Hairy Shirtless Man to Fly the Rainbow Flag

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Fred Bear and Bearlesque, the U.K.'s premier boylesque troupe, get weird for broadcaster Channel 4, with "Gay Mountain," a song-and-dance sequence, complete with a light-bulb rainbow. The campy performance celebrates the gays who will be skiing and luging in Sochi during this year's Winter Olympics.

Created out of the broadcaster's in-house agency 4Creative, the film is just the latest in advertisers' and agencies' creative efforts to protest against Russian anti-gay laws. Just today, Google posted a rainbow-colored logo above anti-discrimination lines from the Olympics Charter. For Christmas last year, agency Mother in the U.K. sent a set of Russian nesting dolls modeled after famous Gay British icons to the Kremlin and the Russian Embassy in London.

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About

Credits
Date
Feb 07, 2014
Agency:
4Creative
Client:
Channel 4
Executive Creative Director:
John Allison
Executive Creative Director:
Chris Bovill
Creative Director:
Alice Tonge
Creative:
Emily Churches
Creative:
Stevie Rowing-Parker
Production Company:
4Creative
Director:
Alice Tonge
VFX:
MPC
Grade:
George K
Tags
Category
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