Channel 4 Tells You How To Throw A Sickie For Super Bowl Sunday

Broadcaster Makes Sure UK NFL Fans Can Watch Into The Early Hours

Published on

Editor's Pick

If the Super Bowl gets suspiciously good ratings on this year, employers will know who to blame. Ferris Bueller's Day Off inspired a Honda Super Bowl commercial last year, and this year it has inspired the UK"s Channel 4 to create this trailer, giving some handy hints on how to throw a sickie for Super Bowl Sunday. Owing to the time difference, most of the Super Bowl will be shown in the early hours of Monday morning in the UK so the video (made by 4Creative) offers some great advice on how to miss work and look suitably still-rough the next day (get wasted).

There's also a website,, devoted to the cause, complete with a playlist of "duvet day" tracks and suggestions of other Channel 4 shows to watch in the afternoon. Two other trails set to run on game day also show the aftermath of a late-night Super Bowl party; one with kids waking up the adults the morning after and one with the police arriving to stop the noise and a lone officer seen dancing the morning after. It's a great way for Channel 4 to promote its Super Bowl coverage, after winning UK NFL rights in a two year deal last year.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 23, 2014
Channel 4
Head of 4Creative:
John Allison
Head of 4Creative:
Chris Bovill
Molly Manners
Pablo Gonzales de la Pena
Stacey Bird
Jack Croft
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age