What happens when your mate of 100 or so years heads off to the afterlife before you do? You mourn, go on blind dates, party like a rock star and have creepy encounters with sex toys and glory holes--at least in the case of Arthur, the Galapagos turtle, star of a new spot out of 4Creative, the in-house creative arm of British broadcaster Channel 4.
The ad promotes the channel's upcoming "Mating Season" documentary series. It's accompanied by a fun website chronicling Arthur's love life as well as print illustrated by Noma Barr. It was created and directed by John Allison and Chris Bovill, agency vets from Fallon and TBWA London who landed creative director roles at 4Creative last fall.