Channel 4: Meet the Superhumans

Paralympian glory.

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Editor's Pick

An inspirational film for the UK TV channel Channel 4's coverage of the Paralympics celebrates the incredible abilities of Paralympian athletes. Created by Channel 4's in-house team 4Creative, it was directed by Tom Tagholm with VFX by MPC. The shoot took place over 14 days, utilizing five different cameras in locations across the country. MPC used crowd replication software, developed especially for the spot, to visualize the crowds of the still-to-come Paralympics.

The spot represents Channel 4's biggest ever marketing campaign and was last night broadcast at 9pm concurrently across 72 different UK television channels.

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About

Credits
Date
Jul 18, 2012
Agency:
4Creative
Client:
Channel 4
Director/Creative:
Tom Tagholm
Producer:
Rory Fry
Cinematographer:
Luke Scott
Production Designer:
Will Htay
Casting Director:
Julie Tomkins
Costume Designer:
Wiz Francis
Location Manager:
Algy Sloane
Production Manager:
Simon Maniora
Business Director:
Olivia Browne
Editor:
Tim Hardy
Edit Facilities:
Stitch
VFX Post:
MPC-LA
VFX Producer:
Tim Phillips
VFX Supervisor:
Michael Gregory
VFX Team:
Michael Gregory
VFX Team:
Byron Woodfinden
VFX Team:
Ryan Hadfield
VFX Team:
Matthew Unwin
VFX Team:
Oliver Caiden
VFX Team:
Samantha Meisels
VFX Team:
Anthony Bloor
VFX Team:
Jim Spratling
Grade:
Jean-Clement Soret
Audio:
Rich Martin
Audio Facility:
Envy

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