Creativity

Channel 4: Meet the Superhumans

Paralympian glory.

Published on Jul 18, 2012

Editor's Pick

An inspirational film for the UK TV channel Channel 4's coverage of the Paralympics celebrates the incredible abilities of Paralympian athletes. Created by Channel 4's in-house team 4Creative, it was directed by Tom Tagholm with VFX by MPC. The shoot took place over 14 days, utilizing five different cameras in locations across the country. MPC used crowd replication software, developed especially for the spot, to visualize the crowds of the still-to-come Paralympics.

The spot represents Channel 4's biggest ever marketing campaign and was last night broadcast at 9pm concurrently across 72 different UK television channels.

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Credits

Date
Jul 18, 2012
Agency:
4Creative
Client:
Channel 4
Director/Creative:
Tom Tagholm
Producer:
Rory Fry
Cinematographer:
Luke Scott
Production Designer:
Will Htay
Casting Director:
Julie Tomkins
Costume Designer:
Wiz Francis
Location Manager:
Algy Sloane
Production Manager:
Simon Maniora
Business Director:
Olivia Browne
Editor:
Tim Hardy
Edit Facility:
Stitch
Visual Effects Post:
MPC-LA
Visual Effects Producer:
Tim Phillips
Visual Effects Supervisor:
Michael Gregory
Visual Effects Team:
Michael Gregory
Visual Effects Team:
Byron Woodfinden
Visual Effects Team:
Ryan Hadfield
Visual Effects Team:
Matthew Unwin
Visual Effects Team:
Oliver Caiden
Visual Effects Team:
Samantha Meisels
Visual Effects Team:
Anthony Bloor
Visual Effects Team:
Jim Spratling
Grade:
Jean-Clement Soret
Audio Producer:
Rich Martin
Audio Facility:
Envy

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