Charmin: Bathroom-made

If you think this ad is bullsh*t, you can use it on your butt.

Published on

Editor's Pick

Chicago's Lapiz Leo Burnett was behind this slightly time-consuming ad that recently ran in Rolling Stone. The long-copy piece for Charmin is meant to provide those on the loo with some entertainment while they poo, but if you're not buying that, the ad can play another, more helpful role.

According to Lapiz CD/CW Ciro Sarmiento, "the idea was to create a copy print ad that you can actually make useful." While it aims to communicate the "joyful experience" that P&G's Charmin stands for, it also strives to make "the reader become part of the brand's purpose," he says.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Dec 11, 2012
Lapiz Leo Burnett
Chief Creative Officer:
Laurence Klinger
Creative Director/Copywriter:
Ciro Sarmiento
Creative Director/Art Director:
Maria Bernal
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age