Just How Does Fast Internet Save This Kid's Request for a Pony?

Charter Shows How It Helps Deal With Life's Curveballs in New Humorous Spots

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Cable firm Charter is back with some new spots in its ongoing humorous campaign through Saatchi & Saatchi New York, including this one where some parents are suddenly hit by the realization that they failed to organize a pony for their daughter's birthday party. Luckily their high speed internet is there to save the day (well, kind of).

All the spots, directed by Bart Timmer of Interrogate, make a decent job of demonstrating what Charter has to offer, but with a comedic spin based on dealing with life's curveballs in unexpected ways.

Other new spots in the campaign include one featuring a skateboarder who's broken 23 bones, but is happy that his fall has gone viral -- and at least he can lie in bed and watch cable in his full body cast. There's also a spot featuring a group of guys who want to watch the game, but their wives have taken over the man cave. Luckily, thanks to Charter they can watch it in another room -- the "she shed." A final spot aimed at businesses shows how Charter can help make your business a serious one; even if you're doing something like making dog hats.

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About

Credits
Date
Mar 03, 2016
Agency:
Saatchi & Saatchi
CCO:
Jay Benjamin
Client:
Charter Spectrum
ECD:
Chris Moreira
ECD:
Mark Scholler
ACD/Art Director:
Mark Potoka
Senior Copywriter:
Ross Wolinsky
Copywriter:
Viktor Angwald
EP:
Diane Burton
Management Director:
L Parker Barnum
Management Supervisor:
Paige Gruman O'Rielley
Account Executive:
Ted Walker
Production Company:
Interrogate
Director:
Bart Timmer
Managing Director:
Jeff Miller
Managing Director:
George Meeker
Producer:
Jason Gilbert
DOP:
Simon Duggan
Editing House:
Cosmo Street
Editor:
Tom Scherma
Assistant Editor:
Dave Otte
EP:
Maura Woodward
Producer:
Anne Lai
Visual Effects:
Switch
Flame Artist:
John Magel
Producer:
Cara Flynn
Producer:
Diana Dayrit
Music Company:
Beacon
Composer:
Andrew Feltenstein
Composer:
John Nau
EP:
Leslie DiLullo

See more credits

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