Creativity

Cheapflights' Chrome Extension Makes It Easier to Book a Flight on Impulse

Tool Is Promoted With Taiwanese-Style Animation by McCann

By Alexandra Jardine. Published on Apr 25, 2017

Editor's Pick

Travel website Cheapflights is making it easier for people to book holidays on impulse with a Google Chrome extension that works via the "Escape" button on your keyboard.

Launching in the U.K., U..S, Canada, Australia and New Zealand, and South Africa, EscEscape is a free extension for Chrome users. After installing it, when a user taps their keyboard "Esc" key twice, a live flight search runs to find the cheapest, quickest return flights to nearby destinations. It's designed to find the cheapest option for a weekend break in the next eight weeks. The user can choose to either book, or double tap again to get a new option.

To promote it, Cheapflights is running an animated film by McCann which uses Taiwanese-style animation (by Next Animation Studio) to tell the story of a bored employee, overwhelmed by email, busting out of office hell.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 25, 2017
Agency:
McCann - London
Client:
Cheapflights
Head of Integrated Production:
Sergio Lopez
Executive Producer:
Gin Godden
Agency Producer:
Elodie Macey
Co-Presidents:
Rob Doubal
Co-Presidents:
Laurence Thomson
Chief Creative Officer:
Rob Doubal
Chief Creative Officer:
Laurence Thomson
Creative Director:
Jean-Laurent Py
Creative:
Jim Nilsson
Creative:
Jacob Bjordal
Creative:
Jean-Laurent Py
Account Director:
Francois d'Espagnac
Account Manager:
Tom Baines
Planner:
Nick O'Quinn
Digital Production:
Andrei Andreescu
Production Company:
Next Animation Studio
Production Co Publisher:
Craft
Composer:
Adam Smyth
Composer:
Chris Gilbert
Sound Studio:
Craft

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.