Creativity

Cheerios Pays Tribute to Third-Shift Workers in Touching New Spot

Saatchi & Saatchi New York Delivers An 'Aww'-Inspiring Mini-Narrative

Published on Sep 15, 2014

Editor's Pick

In its latest ode to selfless parents, General Mills' Cheerios introduces a family many will recognize. While the cereal brand's Father's Day spot followed a thoughtful dad looking out for his not-so-little girl, this one gives a shout-out to another type of sleep-deprived parent: the third-shift worker.

Here, a devoted father pushes himself and his sleep schedule to provide for his family, only to learn his little boy needs something more from him.

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About

Credits

Date
Sep 15, 2014
Agency:
Saatchi & Saatchi New York
Client:
General Mills
Creative Director:
Johnnie Ingram
Executive CD:
Justin Ebert
Executive CD:
Peter Moore Smith
Executive Producer:
Dani Stoller
Head of Content Production:
John Doris
Chief Production Officer:
Tanya LeSieur
Production Company:
Community Films
Director:
Matt Smukler
Executive Producer:
Lizzie Schwartz
Executive Producer:
Carl Swan
Producer:
Carr Donald
DP:
Tami Reiker
Production Designer:
Stepherd Frankel
Editorial:
Beast NY
Editor:
Jim Ulbrich
Assistant Editor:
Elmer McCarty
Producer:
Mark Reyes

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