Creativity

Cheerios Celebrates Dads Everywhere in Heartwarming New Spot

Saatchi & Saatchi New York Shows Us a Father Who Goes above and Beyond

Published on Jun 09, 2014

Editor's Pick

Around this time last year, we saw cereal brand Cheerios deal with hateful comments after featuring an interracial couple with an adorable little one. This year, General Mills presents an equally darling, perhaps a bit safer, spot out of Saatchi & Saatchi New York and directed by Matt Smukler.

Girls (big and small) the world over will recognize the man in the sweet spot. The considerate, slightly sheepish fellow takes a taxing roadtrip, driving through the night on a mission. In the end, he turns out to be a father going out of his way to deliver an important message to a special lady in his life.

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About

Credits

Date
Jun 09, 2014
Agency:
Saatchi & Saatchi New York
Client:
General Mills
Executive Creative Director:
Peter Moore Smith
Executive Creative Director:
Justin Ebert
Creative Director:
Johnnie Ingram
Chief Production Officer:
Tanya LeSieur
Head of Content Production:
John Doris
Executive Producer:
Dani Stoller
Music Director:
Eric Korte
Director:
Matt Smukler
Director of Photography:
Tami Reiker
Executive Producer:
Carl Swan
Line Producer:
Donald Carr
Editor:
Jim Ulbrich
Assistant Editor:
Elmer McCarty
Colorist:
Tom Poole
Senior VFX Artist:
Scott Bravo
Producer:
Mark Reyes
VFX Compositor:
Michael Ricca
Animator & Compositor:
Michael Ricca
Creative Director:
Wayne Brejcha
Executive Producer:
Sean Henry
VFX Producer:
Emily Williamson

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