Creativity

Cheerios Debuts Another Adorable Ad Featuring a Mixed-Race Family

Spot via Saatchi Highlights Different Varieties of the Cereal

Published on Jun 03, 2015

Editor's Pick

Cheerios and Saatchi & Saatchi N.Y. just debuted another beautiful slice-of-life ad featuring a quiet, playful moment between a mom and her son. The two cuddle on the couch as Mom plays a guessing game with the boy, popping Chocolate, Frosted and Honey Nut Cheerios into his mouth and asking him to identify which is which.

Like previous ads, this one features a mixed-race family but with no fanfare around it, although the fact that the spot centers around the different flavors of the cereal feels like a playful nod to that.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 03, 2015
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Jay Benjamin
Client:
Cheerios
Executive Creative Director:
Peter Smith
Creative Director:
Johnnie Ingram
Copywriter:
Viktor Angwald
Art Director:
Matilda Kahl
Head of Content Production:
John Doris
Executive Producer:
Dani Stoller
Production Company:
Community FIlms
Director:
Matt Smukler
Director of Photgraphy:
Tami Reiker
Executive Producer:
Carl Swan
Line Producer:
Carr Donald
Editorial House:
Beast
Editor:
Jim Ulbrich
Assistant Producer:
Elmer McCarty
Executive Producer:
Laura Molinaro

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.