This App Threatens to Disrupt SXSW by Letting People Paint the World With Cheetos

The A.I. Tech Paints the World in Cheetos

By Ann-Christine Diaz. Published on Mar 08, 2018

Editor's Pick

Cheetos is threatening to disrupt all the fanfare of SXSW with the debut of its latest technological advancement: an app that lets you paint the world in cheese curls. The PepsiCo Frito-Lay brand, along with Goodby, Silverstein & Partners' innovation group GS&P labs unveiled Cheetos Vision, which transforms anything--from you pet cat to your selfie--into an image carved from Cheetos.

Cheetos Vision is available today in the App Store and will be promoted through the "Shot on Cheetos Vision" campaign, which also includes a Cheetos-filled billboard in Austin and ads geo-targeting festival-goers.

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Mar 08, 2018
Goodby Silverstein & Partners

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