Creativity

Cheetos: Site Launch

Goodby and Transistor Studios have teamed up to launch a new, content-filled official site for orange snack brand Cheetos.

The homepage features a large pile of televisions stacked in an otherwise empty warehouse space. Visito

Published on Jan 15, 2009

Editor's Pick

Goodby and Transistor Studios have teamed up to launch a new, content-filled official site for orange snack brand Cheetos.

The homepage features a large pile of televisions stacked in an otherwise empty warehouse space. Visitors can rotate the array of TVs 360 degrees with their mouse and click through several of them to access different Cheetos-flavored content. These include mini-games like the 8-bit-styled "Legend of Cheetocorn" and the 3D, rock-flavored challenge "Appetite for Construction."

Additionally, there is a section that lets you play with a voice modulator featuring Cheetos mascot Chester, a channel that offers 24-hour video of people devouring Cheetos, downloadable Chester office tools and more.

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About

Credits

Date
Jan 15, 2009
Client:
Cheetos
Agency:
Goodby Silverstein & Partners
GCD/Associate Partner:
Rick Condos
GCD/Associate Partner:
Hunter Hindman
Associate Creative Director:
Marc Sobier
Associate Creative Director:
Hart Rusen
Art Director:
Jose Luis Martinez
Copywriter:
Rob Katzenstein
Chief Digital Officer:
Mike Geiger
Agency Executive Interactive Producer:
Amanda Cox
Agency Interactive Producer:
Stephen Prescott
Agency Associate Interactive Producer:
Andrew Lee
Web Production:
Transistor Studios
Executive Producer:
Damon Meena
Head Of Production:
Andrea Sertz
Executive Creative Director (Transistor):
James Price
Director of Rich Media:
Jacob Bondre
Lead AD/Designer:
Chris Eyerman
AD/Designer:
Mario de Toledo Sader
Senior Developer:
Manny Tan
Developer:
Eric Gilmore
Developer:
Jesper Lindberg
Designer:
Greg Chen
Designer:
Ken Edge
3D Art Director:
Marty Geren
Editor/Sound Designer:
Jason Sloan
Music:
Sugarcuts
Composer:
Michael Edwards
Technology:
Oddcast
Production Company:
Cobra Creative
Production Company:
Honest

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